Harvest Mobile App Design
How we researched:
Extensive heuristic evaluation of this and comparable apps
Competitor Analysis
Accessibility testing
User testing
Here’s the problem:
Today’s health-conscious shopper struggles to provide organic food for her family and prefers not to shop at chain grocery stores. With the help of harvest, our user will benefit from the option to pick a variety of fresh local foods that can be conveniently delivered while also supporting the local economy.
Test, Iterate. Repeat.
Based on user tests, the menu/nav bar went through several iterations, each time simplifying the interaction and reducing all links to fewer categories
prototype
Here’s where I get to have fun… micro-interactions, animations, drop-downs; whatever it takes to keep the viewer interested.